Videos, Audios, Podcasts

Avoid the Perfect Book Syndrome, Aim for the Perfect Reader Experience

This headline features one of the key tips that product launch king Jeff Walker offered in a free video several years back. Of course, he talks about it as avoiding the perfect product syndrome. And aiming for the perfect client experience. But it’s the same thing. In this video he also describes Sideways Sales Letters […]

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PopSugar for Women: A Great Place to Get Exposure for Your Books

If you haven’t heard of PopSugar.com yet, you definitely need to pay attention. In the Fast Company video below, Lisa and Brian Sugar reveal how they created their top 2000 website aimed at what women love to read about (and buy!): Fast Company’s video no longer works as an embed. Check out the video here: […]

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Launching a Book to Real Bestseller Status

In this video, Jeff Walker talks about how he drove his new book Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams to the New York Times bestseller list. In essence, he used the techniques he writes about in his book. […]

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Great Book Trailer, Book Cover Needs Work

Here’s a wonderful video promo for R. Scott Mackey’s mystery novel Courage Matters. It features good images, great pacing, strong voiceover, and a great music soundtrack. It made me want to read his novel. Here’s a wonderful video promo for R. Scott Mackey’s mystery novel Courage Matters. Click To Tweet Too bad his book cover […]