Dale Carnegie’s Secrets to Success
Don’t criticize, condemn or complain. When people are criticized, they rarely respond well.
Give honest and sincere appreciation. Appreciation is one of the most powerful tools in the world.
Arouse in the others an eager want.
Be genuinely interested in other people.
Remember a person’s name. To that person, it is the sweetest and most important sound in any language.
Be a good listener. Encourage others to talk about themselves.
Talk in terms of the other person’s interests.
Make the other person feel important – and do it sincerely.
The only way to get the best of an argument is to avoid it. Whenever we argue with someone we all lose.
Show respect for the other person’s opinions. Never say, “You’re wrong.”
If you are wrong, admit it quickly and emphatically.
Begin in a friendly way.
Start with questions to which the other person will answer “Yes.”
Let the other person do a great deal of the talking.
Let the other person feel that the idea is hers.
Try honestly to see things from the other person’s point of view.
Be sympathetic with the other person’s ideas, desires, and feelings. People hunger for sympathy.
Appeal to nobler motives.
Dramatize your ideas.
Throw down a challenge.
Excerpted from How to Win Friends and Influence People by Dale Carnegie.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.