Your book is only the beginning of a relationship. — John Kremer
Your book becomes a giant business card that introduces you and your talents and your expertise to the world, including potential clients, prospective speaking opportunities, and more.
Your book becomes the source for a hundred blog posts. Those posts generate interest in what you do, thus driving traffic to your website, to your book sales page, and to whatever other pages on your website you’d like people to come to.
Your book becomes your calling card and media kit to attract publicity, interviews (online and offline), columns, news stories, and more.
Your book becomes your speaker’s promo kit to attract well-paid speaking engagements as well as invitations for telesummits, webinars, live presentations, hangouts, and much more.
Your book introduces you and your ideas to thousands and thousands of people who could become your friends, your partners, your associates, your lovers, even your spouses.
Your book really is only the beginning of many, many wonderful and enriching relationships.