Spotify, the music and audio app, now allows its users to create ads that are presented to Spotify’s 109 million ad-supported listeners (who listen for more than 2.5 hours every day).
Create Your Ad — You can create your own ad via their platform or upload one you’ve already recorded. Or, better yet, let Spotify create the ad for you. As they note, “Just give us a script and we’ll make your message sing. Seriously — we’ll record a voiceover, mix the music, and produce the ad at no extra cost.”
Pick Your Audience — Once you have an audio ad ready to go, you then pick your target audience: You can reach listeners based on their age, gender, location, activity, and even music taste. Select mobile, desktop, or both so your ad gets heard in the right context.
Customize Your Campaign — You can set your budget and campaign dates. Then tell Spotify to do its work exposing your ad to their ad-supported listeners.
People remember audios ads 24% more than display ads (Nielsen Media Lab).
Audio stays with people all day long, reaching them in screenless moments like running, driving, cooking, and cleaning. And the more people stream, the more Spotify learns.
For tips on creating a new Spotify audio ad, check out these guidelines for free: https://adstudio.scdn.co/assets/landingpage/ad-studio-guidelines-2-1.pdf
And for more information, check out their FAQ (frequently asked questions): https://adstudio-help.spotify.com/s/