Antoine de Saint-Exupéry

Book Marketing Tips: 1001 Ways to Market Your Books

Thanks, everyone, for the feedback on how I should publish 1001 Ways to Market Your Books. I prefer publishing 1001 Ways to Market Your Books as two books: a Real World Edition and a Digital World Edition. Separately, each book would be published for $27.95 and be available as either a paperback book or an […]

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Antoine de Saint-Exupéry

Antoine de Saint-Exupéry on Building a Ship

If you want to build a ship, don’t drum up the men to gather the wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. — Antoine de Saint-Exupéry And, if you want to sell books, don’t drum up humdrum followers. Teach your fans to yearn for […]

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De Saint-Exupery on Work

Teach Them to Long for the Endless Immensity of the Sea

If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea. — Antoine de Saint-Exupéry You have to teach people to long for the thing you want them to do. You […]

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