Antoine de Saint-Exupéry on Building a Ship

If you want to build a ship, don’t drum up the men to gather the wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. — Antoine de Saint-Exupéry

And, if you want to sell books, don’t drum up humdrum followers. Teach your fans to yearn for what your book offers. Teach them to yearn for your knowledge, your experience, your entertainment, your passion.

Teach them to yearn for their own passion. Show them that your book fulfills that passion.

If you want to build a ship, don't drum up the men to gather the wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. — Antoine de Saint-Exupéry

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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