Billboards

Billboard for a Book

Should Independent Authors Invest in Billboards?

Guest Post by Cody Riebe In today’s world of digital and social media ads, traditional billboards are often seen as old-fashioned. Yet, the billboard industry is actually growing, largely because of its convergence with tech. Billboards and other out-of-home formats (OOH formats) for authors and books are still being used today. They continue to be […]

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Book Marketing Bestsellers QR Code

Video: 10 Uses for QR Codes

These are some key ways people are using QR codes (quick response codes). Any of these ways of using a QR code could easily be adapted to marketing books. To summarize the video, here are their top 10 uses for QR codes (along with my application of those ideas to book marketing): Real estate signs […]

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