book marketing tip

The New Cultural Norm: Buy Books for Strangers

You know how people buy drinks for girls in bars? Why can’t people do that in bookstores? Like if I’m looking at a novel in an indie bookstore and someone walks up to me and strikes up a conversation and then offers to buy me the novel. There’s a lot better chance of that working […]

Surprisingly that first rule of a fight is also the first rule of marketing: Always give more than you get. No matter what you are marketing, whether books, products, services, coaching, or even trinkets, that first rule still applies.

First Rule: Always Give More Than You Get

First rule of a fight: Always give more than you get. — Taken from Bite the Dust western movie Surprisingly that first rule of a fight is also the first rule of marketing: Always give more than you get. No matter what you are marketing, whether books, products, services, coaching, or even trinkets, that first […]

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Listen Notes podcast search and podcast API

Listen Notes Allows You to Embed a Podcast Player

Listen Notes, a podcast discovery website, allows you to embed a podcast player directly or via a Tweet embed. Listen Notes’ podcast player is the best embeddable podcast player out there. I love it! Here’s the Listen Notes podcast player for the Book Marketing Success Podcast: And here’s the Listen Notes tweet embed for my […]

Fall in Love with Your Readers – Really!

I just finished a coaching call with an author. And at one point I asked her this question: How can you fall in love with your readers? And how can your readers fall in love with you? The thing is, these two questions are probably the most important questions you can ask yourself as an […]