eMarketer

Mobile Marketing in 2015 and Beyond

Video will only be getting hotter this year, especially on mobile. And, if your website isn’t mobile friendly, you will lose visitors and sales. And, finally, if you aren’t using other mobile tools (apps, push notifications, etc.), you will be missing a lot of new opportunities. Yup, it’s the year of mobile marketing! Shop.com’s mobile […]

Mobile Marketing Stat of the Day: April 3, 2014

Mobile Marketing Stat of the Day In 2013, 19% of Google’s ad revenue came from mobile search ads (eMarketer). The share of Google paid search clicks from mobile devices rose to 34.2% in December 2013. In 2013, the average U.S. click-through rate of smartphones was 64% higher than the average desktop CTR. Source: Marin Software’s […]