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Michael Levine: Ten Commandments for Dealing with the Media

A little story first: Michael Levine once sent out a great package for his book, Lessons at the Halfway Point (Celestial Arts). The package included three pages with cartoons at the top and some brief information about the book at the bottom. The fourth page was excerpted from Reader’s Digest, which featured a quote from […]

Book Marketing Tips: The Rule of Five

In my experience, the major error that new book authors make is that they stop too soon in promoting their books. Other things begin to pull for their attention and, soon, their book promotion efforts fall by the wayside. I’m going to give you a basic rule — a rule that forbids excuses, a rule […]