marketing books

Umberto Eco: On Scraps of Wisdom

I believe that what we become depends on what our fathers teach us at odd moments, when they aren’t trying to teach us. We are formed by little scraps of wisdom. — Umberto Eco The same is true for much of what we learn about marketing books and selling on the internet or promoting via […]

Writing Advice from The Wheel of Time Series

Here is some writing advice from Thom Merrilin, a storytelling character from A Memory of Light, book 14 of The Wheel of Time series by Robert Jordan and Brandon Sanderson. If you use the words people expect, they grow bored. A great ballad needs to be unexpected. Never be expected. When people start to expect […]