Marketing Books

Umberto Eco: On Scraps of Wisdom

I believe that what we become depends on what our fathers teach us at odd moments, when they aren’t trying to teach us. We are formed by little scraps of wisdom. — Umberto Eco The same is true for much of what we learn about marketing books and selling on the internet or promoting via […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.

Writing Advice from The Wheel of Time Series

Here is some writing advice from Thom Merrilin, a storytelling character from A Memory of Light, book 14 of The Wheel of Time series by Robert Jordan and Brandon Sanderson. If you use the words people expect, they grow bored. A great ballad needs to be unexpected. Never be expected. When people start to expect […]