OOH media

Billboard for a Book

Should Independent Authors Invest in Billboards?

Guest Post by Cody Riebe In today’s world of digital and social media ads, traditional billboards are often seen as old-fashioned. Yet, the billboard industry is actually growing, largely because of its convergence with tech. Billboards and other out-of-home formats (OOH formats) for authors and books are still being used today. They continue to be […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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