PR tip
Publicity Tip: Six Ways to Speak in Sound Bites
The following article is adapted from an email I received today from Steve Harrison. How do editors, writers, and producers decide who they will interview? Obviously they want someone who knows what he or she is talking about, but they also want people who know how to provide succinct answers, people who know how to […]
Jeff Davidson: Leveraging Your Book Talks and Author Appearances
After booking a speaking engagement it makes sense for authors to consider, “What are the other revenue opportunities with this client?” For example, would the meeting planner be interested in ordering books for all the participants? Are they having a board of directors meeting the night or morning before where you could lead a round-table […]