Here are a few ideas for marketing cookbooks and recipe ebooks online: Do a Cook-Off Challenge Recently chef Gordon Ramsay, host of MasterChef and Hell’s Kitchen, challenged Bobby Flay to a cook-off (aka Culinary Throwdown) via an Instagram video (http://www.facebook.com/gordonramsay). That challenge video went viral, not only online but via AP and People. Here’s what Ramsay said: […]