word of mouth marketing
Book Marketing Q&A: How to Market Books If You Hate Marketing
Question: How do I market my self-published books if I hate marketing? John Kremer’s Book Marketing Answer: If they are truly honest, all authors hate marketing. They’d rather write. Building relationships is the key to marketing. That any author can do. It’s just a matter of making friends. Of course, if you write a great book, […]
Self-Publishing Q&A: A Self-Publishing FAQ
Q: Do self-published books carry a stigma? A: Self-published books once carried a stigma of being less good, poorly designed, not worth the money. But that has changed as more originally self-published books like Wool, The Martian, and 50 Shades of Grey have become bestsellers and been made into movies. Recent Amazon research shows that […]
The Word of Mouth Marketing Manifesto
In its June 2007 issue, Promo magazine featured Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking. As CEO of the Word of Mouth Marketing Association, Sernovitz excerpted the association’s manifesto. Here it is: Happy customers are your best advertising. Make people happy. Word of Mouth Marketing: Happy customers are your best advertising. Make […]