The Word of Mouth Marketing Manifesto

In its June 2007 issue, Promo magazine featured Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking.

As CEO of the Word of Mouth Marketing Association, Sernovitz excerpted the association’s manifesto. Here it is:

Happy customers are your best advertising. Make people happy.

Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free.

Ethics and good service come first.

You are the user experience (not what your ads say you are).

Negative word of mouth is an opportunity. Listen and learn.

People are already talking. Your only option is to join the conversation.

Be interesting, or be invisible.

If it’s not worth talking about, it’s not worth doing.

Make the story of your company a good one.

It is more fun to work at a company that people want to talk about.

Use the power of word of mouth to make business treat people better.

Honest marketing makes more money.

Now, those are some great rules to heed when planning your own marketing campaigns and building your company.

How to Create a Word of Mouth Army for Your Books: http://bookm.link/1001audio

The first job of an author is to create a word of mouth army, a fan club, a tribe — people willing to support you and your book in a very big way.

John shares simple strategies and tactics you can immediately implement to market your book anywhere and virtually everywhere. John discusses word of mouth marketing for book authors as well as book covers, book titles, t-shirts, interviews in supermarkets, and how your friends can really help you sell your book.

Marketing your book does not have to be a chore. As John notes, “Market with love and the sales will follow.” Oh yeah, you also have to have fun while you are marketing your book.