This is a great checklist from Andrea Vahl on how you should be creating, using, and linking to your Facebook Page.
You should check off this checklist at least twice a year, if for no other reason than to be sure you’re updating your Facebook Page with your new products and services.
Here are the topics this Facebook Page Checklist features:
Facebook Cover Photo – Do you have a Facebook cover photo that draws people in? Is it professional looking?
Facebook Cover Benefit – Do you feature a benefit or tagline on your cover photo?
Facebook Cover Description – When you click on your Facebook cover photo, does Facebook take you to a description and link to your website?
I had to fix this for several of my Facebook Pages. It’s so easy to miss these little things.
Facebook Profile Photo – Is your Profile photo interesting, clear, and inviting?
Facebook Short Description – Is your Short Description that appears on your Facebook timeline clear? More important, can you see the link to your website?
This is something I had to fix on several of my Facebook Pages. My descriptions were too long so no one could see the clickable link. That’s fixed now.
Facebook Page About Section – Is your About section filled with benefits, keywords, and reasons why people should connect with you?
Facebook Apps – Do you have any Facebook Apps installed? Note: Facebook Apps allow you to offer contests, capture email addresses, and many other actions.
Facebook Emails – Do you have a Facebook App that captures emails of potential customers? When you capture email via Facebook, you get that customer’s best email.
Facebook App Covers – Have you created custom App covers for your Facebook Apps?
Facebook Engagement – Is your Facebook engagement over 2% (measured by People Talking About This divided by your total number of fans)?
Facebook Website Link – Is your website easy to find on your Facebook Page?
Facebook Posting – Do you post at least once a day during the week?
Facebook Comments – Are people commenting on or liking your posts?
Facebook Questions – Do you ask questions in some posts to encourage interaction?
Facebook Variety – Do you vary your posts between text, photos, or links?
Facebook Spam – Do you have unanswered posts, comments, or spam on your Timeline?
Facebook Tips – Are you sharing tips to benefit your audience?
Facebook Personal Profile – Are you using your personal profile to post business tips? Is your Personal Profile linked to your Facebook page?
Facebook Custom URL – Does your Facebook Page have a custom URL?
Facebook Ads – Do you spend money on Facebook ads?
Facebook Links – Do you link to your Facebook Page on your website? Is that link prominent?
I found this checklist incredibly valuable. It helped me update a number of my Facebook Pages — and insured that my pages function like I want them to function.
You should update your Facebook Pages regularly, especially to update your new activities within your pages’ About sections. You should also update your Twitter, Google+, Pinterest, YouTube, and other social media profiles at least twice a year, if not more often.
Andrea’s Facebook Page Checklist: http://www.andreavahl.com/facebook/facebook-page-checklist-infographic.php
Andrea’s 10 Point Checklist: http://www.andreavahl.com/facebook/is-your-facebook-page-show-ready-use-this-10-point-checklist.php
Andrea’s Facebook Posts: 9 Examples That Work vs. 4 Examples That Don’t: http://www.andreavahl.com/facebook/facebook-posts-9-examples-that-work-vs-4-examples-that-dont.php
Andrea’s Twitter Checklist PDF: http://www.andreavahl.com/wp-content/uploads/2014/01/Twitter-Checklist.pdf
John Kremer’s Facebook Freebie: Facebook Marketing for Book Authors and Ebook Writers – How to Get More Fans and More Book Sales
John Kremer’s Facebook Marketing blog post: 31 Ways to Promote Your Facebook Page