Here is a simple, short, clear video on how to create a Facebook page.
Note: For most book authors, the best page to create is for a brand or product with a name targeting your keyword topic (with an accompanying topical URL).
Here’s the head for one of my topical Facebook pages: Book Marketing Bestsellers.
How to Write Engaging Facebook Posts
Here are a few pointers to help you be more engaging and interesting.
Write for Your Audience — Should you be funny or serious? Professional or chatty? There’s no single answer to these questions. It all depends on the specific market that you’re targeting.
Profile your ideal customer. How old are they? What gender? What sort of job do they do? What are their hobbies? Goals and dreams? Write these things down and give that person a name.
From this point on, imagine that every single post you write is being written for them. This will help you to find the right tone. You won’t please everyone, so focus on pleasing the right people.
Be Interesting — How many times have you seen articles like The 10 Best Ab Exercises? Probably a thousand times? So you’re hardly going to click on it. On the other hand, if you’re writing things like Why Sit Ups May be the WORST Way to Build Abs, then you might pique someone’s interest. Always ask yourself: would you read it?
Ask Questions — Asking questions will allow you to engage with your audience. Remember: most people are narcissists and as such they love a chance to make their opinion known.
Stay On-Topic — While you can veer a little bit, remember that the people who are following you are doing so for a reason. They’re interested in the niche/industry you operate in so make sure your content stays focused on that and doesn’t meander.
Share Viral Posts — Post or share viral images and Facebook posts from other people. Especially post viral images, GIFs, memes, and videos that are related to your topical keyword.