Launching a Book to Real Bestseller Status
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In this video, Jeff Walker talks about how he drove his new book Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams to the New York Times bestseller list.

In essence, he used the techniques he writes about in his book. As he notes, “the techniques in Launch work!”

His advice: Leverage whatever platform you have. As he asked in the video, “Why did all those people mail for me?”

Below are five reasons why his partners promoted Launch to the New York Times bestseller list.

1. I’ve created great value for my partners over the years.

2. They’ve promoted for me in the past and made a crazy amount of money.

3. I’ve coached them through their own launches and they made a ton of money and now want to support my launch (repay the favor).

4. They’ve taken my courses or read my book and have become fans. And they simply want to support me as fans.

5. Because I built a back-end process, my partners will get paid down the road.

There’s no one answer why people mail, but over the years Jeff built value for his partners – and that is why they mailed for him.

Launch by Product Launch King Jeff Walker

This is not just a book. It’s a license to print money. (Okay, maybe I’m overstating it a bit, but not by much.) I used Jeff’s Product Launch Formula to create a seven-figure-plus business I absolutely love. And unlike some successful entrepreneurs, he holds nothing back. It’s all here—a proven strategy, real- world examples, and step-by-step instructions—everything you need to create a business you’re crazy about while making an incredible living doing it. — Michael Hyatt, New York Times bestselling author of Platform: Get Noticed in a Noisy World and founder of Platform University

I’ve watched the way Jeff Walker does business. It’s 100% based on building value, and that’s exactly what this book does. In LAUNCH he gives you the proven recipe for launching your product or business. Jeff teaches from experience, and he teaches with huge heart and great humility. His strategies are both revolutionary and incredibly effective. — Janet Bray Attwood, New York Times bestselling coauthor of The Passion Test

This is the most important book ever written on online marketing. LAUNCH will become the source document and sole blueprint used by millions of businesses and entrepreneurs to promote their brands and products in the digital age. I’ve personally used Jeff Walker’s methodologies to start from scratch and launch five brands, each of which hit one million dollars in revenue in less than 12 months. This book is invaluable, and Jeff is the modern marketing savant the world has been waiting for. — Brendon Burchard, New York Times bestselling author of The Millionaire Messenger

More tips: The Product Launch King’s #1 Strategy for Creating Partnerships

Also check out: Avoid the Perfect Book Syndrome, Aim for the Perfect Reader Experience

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .