This headline features one of the key tips that product launch king Jeff Walker offered in a free video several years back.
Of course, he talks about it as avoiding the perfect product syndrome. And aiming for the perfect client experience. But it’s the same thing.
In this video he also describes Sideways Sales Letters — the key to selling almost anything on the Internet in today’s world.
You’ll learn about his 10-day launch sequence featuring four videos: three informative videos and a final sales video.
Video 1: Features the opportunity to make a transformation in whatever field you write about. This video defines a problem and shares a real solution. You have to offer real value here.
Video 2: Makes it real by telling stories of transformation (case studies). Again, offer real value as you solve another problem for the viewers. In Jeff’s new video, he’ll talk about Seed Launches, Joint Venture Launches, and Launch Stacking (cool stuff here!).
The Seed Launch is the launch where you can start with no list and no product (your book isn’t quite finished), and use the launch to get paid to finish writing your book because people have already bought it!
Video 3: Features the ownership experience, what it’s like to actually solve problems using the solutions you provide. Give the viewers a real experience of solving yet another problem.
Video 4: The sales video showing how your book (product) solves the ultimate problem the reader has.
Out of the 20 mental triggers Jeff has identified (mental triggers that cause people to take action), he shares seven of them: community, anticipation, authority, reciprocity, social proof, scarcity, and conversation.
Check also this blog post, if you like: Launching a Book to Real Bestseller Status
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
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