Mobile Marketing Stat of the Day: April 21, 2014

Mobile Marketing Stat of the Day #16

Mobile Marketing Stat of the Day

57% of online U.S. adult smartphone owners who see ads in apps say the ads interrupt their user experience, and only 20% feel the ads are relevant to them.

Source: Forrester Research World Smartphone Adoption Forecast, 2012 to 2017, Global –

What this means is clear: If you want to advertise to smartphone users, you need to make sure your ad is relevant to them, interesting enough to keep their attention, and useful enough that they would like to engage in a relationship with you.

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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