Mobile Marketing Stat of the Day: April 5, 2014
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Mobile Marketing Stat of the Day #7

Mobile Marketing Stat of the Day

When compared to the average smartphone performance, iPhones had 17% higher CTRs (click through rates) while delivering CPCs (costs per click) that were 1% lower.

Source: Bing Ads — http://marketingland.com/mobile-world-mobile-equal-78561

On the other hand, Android mobile devices exhibited over 30% lower CTRs, with CPCs 2% higher than average.

While Windows Phone 8 delivered 150% higher CTR with only a 1% higher CPC.


Advice from Bing

Understand Mobile Intent — Mobile search is different from desktop search. So tailor campaigns and user experiences to reflect this.

Adopt Mobile Ad Products — Design campaigns that really supercharge mobile ads. For instance, both Bing and Google offer location extensions that add a business address and phone number to your ads.

Focus on Local — By definition most mobile users are mobile. They’re on the go, not sitting at a desktop computer. That means that many of their searches have local intent. They’re looking for restaurants, shops, or attractions generally within a few miles of their current location.

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. — .


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