Mobile Marketing Stat of the Day: April 5, 2014

Mobile Marketing Stat of the Day When compared to the average smartphone performance, iPhones had 17% higher CTRs (click through rates) while delivering CPCs (costs per click) that were 1% lower. Source: Bing Ads — http://marketingland.com/mobile-world-mobile-equal-78561 On the other hand, Android mobile devices exhibited over 30% lower CTRs, with CPCs 2% higher than average. While […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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