According to a study by comScore, Instagram users in the U.S. spend 98% of time on the social network via mobile which, of course, is to be expected, given that Instagram was designed to be accessed only via mobile (and only later became accessible via the web on computers).
But, what’s more surprising is that Pinterest users spend 92% of their pinning time on mobile devices.
And Twitter users also choose mobile rather than desktop computers 86% of the time.
Source: ComScore – http://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/2014_US_Digital_Future_in_Focus
Source: Mashable – http://www.mashable.com/2014/04/03/social-media-mobile-chart
Check out the chart below for how mobile other social networks are.
There are two reasons a social network is more or less mobile:
- Is it designed to be accessed via mobile? If it’s designed to be mobile, it is more mobile.
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It it designed for consumers or professionals? The more professional, the less mobile. Notice how the most professional network (LinkedIn) is also the least mobile, at least in terms of user access.
The above chart can help you decide how mobile your website should be — depending on which social networks you are targeting as your #1 and #2 networks.
Do you want to know more on how to use Pinterest to drive traffic to any page on the Internet? To drive traffic that is viral, targeted, and ready to buy?
To learn how to use Pinterest more effectively to market your books, products, and services, check out this free webinar: http://realfastinfoproduct.com/johnkwebbie.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
