On November 14, 2012, I posted a redesign of a pin I had found on Pinterest. My redesign was simple: A pink border around the black and white graphic. Nothing fancy. You can see the original post here: http://infographicaday.com/the-skinny-rules-via-bob-harper.
That post started to go viral, sending as many as a 1,000 people to my website every day. But I wasn’t satisfied with that rather bland graphic, so I redesigned it and posted the new one on January 7, 2013. You can see the result (in a smaller format) right here to the left (and can view the larger graphic here: http://infographicaday.com/bob-harper-the-skinny-rules).
As you can see, I made the new pin more colorful (playing off the colors of the cover), designed it to fit the tall and thin format of Pinterest, and made sure it was readable when pinned.
In a year and a half, this image has now been pinned by 1,416,972 people (according to the most recent stats from Pinterest). It still drives between 50 and 200 people to InfographicADay.com every day. Over the year and a half, it has driven 122,547 visitors to the website. That averages out to almost 7,000 visitors every month.
Now, that’s viral.
The original redesign that I posted in November 2012 has had 107,788 repins in 19 months and, on average, drives 1,000 new visitors to InfographicADay.com every month.
Several other original pins that I created have had 94,000 pins in 48 weeks and 134,000 pins in 19 weeks. Most of my original fitness and motivation pins average 1,000 or more repins. 80% of the visitors to InfographicADay.com (20,000 per month) come from Pinterest.
Here’s a copy of the Bob Harper infographic taken from yesterday, showing the current Pinterest repin count.
I currently have 21,876 followers on Pinterest, with 18,200 of them following my Fitness Matters board, among others. As I’ve noted in a previous post, people on Pinterest love inspirational quotes, beautiful places, and the 6 F’s: fitness, food, fashion, family, funny, and fido/felines.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
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