Pixar’s 22 Rules of Storytelling
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Pixar’s 22 Rules of Storytelling

1. Admire characters for attempting more.

2. Keep in mind what’s interesting to you.

3. Get to the end of the story. Then rewrite.

4. Once upon a time there was…

5. Simplify and focus.

6. Challenge your characters.

7. Endings are hard. Come up with your ending before doing your middle.

8. Finish your story, even if it’s not perfect.

9. When you are stuck, make a list of what wouldn’t happen next.

10. Pull apart the stories you like.

11. Know the heart of your story.

12. Get the obvious out of the way.

13. Give your characters opinions.

14. Know the essence of your story.

15. How would you feel in your character’s situations?

16. Give reasons to root for the characters.

17. None of your work is ever wasted.

18. Know yourself. Story is testing, not refining.

19. Coincidences should not be used to get your characters out of trouble.

20. Exercise your creative muscles. Take apart a novel you dislike. How would you rearrange it so you liked it?

21. Identify with your characters and situations.

22. Get your idea down on paper.

Pixar's Rules of Storytelling

Here is a prettier version of these 22 rules (with a new #22): http://infographicaday.com/emma-coats-22-rules-of-storytelling

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About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .


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  1. Pingback: Infographic: Pixar's 22 Rules of Storytelling | Infographic A Day

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