If you haven’t heard of PopSugar.com yet, you definitely need to pay attention. In the Fast Company video below, Lisa and Brian Sugar reveal how they created their top 2000 website aimed at what women love to read about (and buy!):
Fast Company’s video no longer works as an embed. Check out the video here: http://www.fastcompany.com/3037463/power-couples/the-secret-behind-internet-mega-hit-popsugar-forget-about-work-life-balance
Here are the key topics that PopSugar covers:
Celebrity News and Pics (celebrity photos, celebrity news, celeb life, bikini, shirtless)
Fashion (fashion news, celebrity fashion, fall fashions, fashion videos, shopping)
Beauty (makeup, hair, celeb beauty, skin care, beauty videos)
Fitness (workouts, healthy living, weight loss, fitness videos)
Entertainment (movies, music, entertainment video, TV)
Love & Sex (relationships, sex, nostalgia, women’s rights, dating, marriage, weddings)
Food (recipes, cooking, party planning, food news, food video)
Living (home, decor, pets, home tech, tech tips, smart living, work-life balance, travel, career, money)
Moms (parenting, kids, pregnancy, family life) — http://www.circleofmoms.com. Circle of Moms is their blogger community where all members are invited to blog. Circle of Moms also includes communities (discussion groups) with lots of members (http://www.circleofmoms.com/groups). Here are a few of their largest groups:
Working Moms with 803,583 members
Recipe Swap with 600,806 members
Stay at Home Moms with 513,086 members
Toddler Moms with 478,547 members
Money-Saving Tips with 593,162 members
as well as groups for pregnancy, autism, scrapbooking, breastfeeding moms, single moms, moms of teenagers, US Moms Book Club, special needs children, Christian mommies, and over 1,000 other discussion groups.
In addition, they feature bloggers in PopSugar Select (http://www.popsugar.com/select): PopSugar Select is a premier network featuring the best fashion, beauty, fitness, food, living, mom and video bloggers hand-selected by our editors. You can apply to be featured on PopSugar, work with brands, and get exclusive offers. To apply, you need to provide them with your name, email, blog URL, and category you cover.
As a book author writing about any of the topics featured above, you should join the Circle of Moms blogger community and/or their discussion groups. Or apply to be a featured blogger via PopSugar Select.
PopSugar offers multiple opportunities to get more exposure for you, your book, your blog, and more. Check it out today and take action.