Good content always drives traffic. One valuable form of great content is an ebook or white paper giveaway that you eventually turn into an income stream. Here’s an ebook marketing infographic describing one way to do it.
Courtesty of 21+ Tips To Sell Your Business With eBooks Infographic by the team at bigrockcoupon.in.
Research your target audience.
Focus on keywords.
Devise a promotional plan.
Include quotes and insights from industry experts.
Tease with a sample chapter.
Create a dedicated landing page for downloading your ebook.
Include a strong call to action.
Include keywords in the URL promoting your ebook.
Make a video introducing your ebook.
Offer advance copies to a select few in exchange for a review.
Offer a free download for every new signup.
Give the ebook away for free at the beginning.
Give away a short summary of your ebook.
Run a contest to give your ebook away to winners.
Organize a webinar and give the ebook to attendees.
Write guest posts on related websites.
Create tutorials and offer your ebook as a reference.
Offer a short course via a series of emails.
Promote your ebook on your blog, website, social media, and email newsletter.
Give discounts to the first 5 to 10 buyers.
Create urgency by increasing your price gradually.
Use affiliates to sell your ebook (use sites like JVZoo.com).
Send regular ebook reminders to your social media profiles.
Send reminder emails to your subscribers.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.