Book Marketing Stories
Fred Gleeck: Writing Great Internet One-Page Sales Letters
In an issue of Fred Gleeck Insights ezine from many years ago, my friend Fred Gleeck provided an outline for a good Internet one-page sales letter that would work for books, reports, audios, videos, kits, home study courses, software, and other information products. Here it is: 1. Prehead 2. Headline 3. Posthead 4. Opening Line/Paragraph 5. Build […]
Seth Godin: 5 Book Marketing Tips for Book Authors
Guest Post by Seth Godin (with comments from John Kremer) I get a fair number of notes from well respected, intelligent people who are embarking on their first nonfiction book project. They tend to ask very similar questions, so I thought I’d go ahead and put down my five big ideas in one place to […]
Joe Vitale: A Lesson in Copywriting
The following is taken from an email I received from my friend Joe Vitale a number of years ago. I thought it made a great point about the importance of copywriting in making sales. Note how he quietly promotes his own website in the process of critiquing another. He advocates that you read his website […]
Book Marketing Success Stories: Are Self-Published Books Really Good?
Self-published books once carried a stigma of being not the best books. But that has changed as more books like Wool, The Martian, and 50 Shades of Grey have become bestsellers and been made into movies. Self-published books now rule! Self-published books average better ratings than traditionally published books on Amazon. On average, self-published books also […]