Book Marketing Stories
Ken Leebow: Why Authors Should Blog
Guest post by Ken Leebow Book authors need to blog! It’s the best free publicity I have ever gotten. Blogs are hot. It’s an extension of books. If speaking engagements are important, it’s a great way to obtain for fee speeches. In the four months that I’ve been blogging, I have received 11 for fee engagements. […]
Jeffrey Hedquist: Promoting Your Books the Storyteller Way
Guest post by Jeffrey Hedquist The following article is excerpted from my good friend and talented radio voice and commercial producer Jeffrey Hedquist’s monthly Radio Hed Lines newsletter. In writing and performing radio commercials, Jeffrey is adamant that you have to tell stories. The same is true for books! Here’s what he says: People love […]
Fred Gleeck: Writing Great Internet One-Page Sales Letters
In an issue of Fred Gleeck Insights ezine from many years ago, my friend Fred Gleeck provided an outline for a good Internet one-page sales letter that would work for books, reports, audios, videos, kits, home study courses, software, and other information products. Here it is: 1. Prehead 2. Headline 3. Posthead 4. Opening Line/Paragraph 5. Build […]
Seth Godin: 5 Book Marketing Tips for Book Authors
Guest Post by Seth Godin (with comments from John Kremer) I get a fair number of notes from well respected, intelligent people who are embarking on their first nonfiction book project. They tend to ask very similar questions, so I thought I’d go ahead and put down my five big ideas in one place to […]