Book Marketing Stories
Seth Godin: On Finding Customers
Don’t find customers for your products. Find products for your customers. — Seth Godin Seth’s advice is so succinct. It’s much easier to find products for your current customers than to find new customers for products you’ve created (especially products you’ve created with no specific market in mind). Don’t find customers for your products. Find […]
Anna Quindlan: On Your Work as a Writer
You cannot be really first-rate at your work if your work is all you are. — Anna Quindlan, novelist You cannot be a first-rate writer if your writing is all that you are. Yes, you do need passion. You have to live your words. You have to love what you do. But you still need […]
Stella Togo: The 5-Minute Guide to Writing a Blog Post
The following is a guest post from Stella Togo, book author, speaker, and blog post author. Do I have your attention? Good, because tip #1 is to grab your readers with an intriguing title. Use a title that grabs the attention of your readers. Like most beginning writers, I used to draw out all of […]
Dave Chilton: The Key to a Great Book Cover
Your cover is your book’s packaging. It’s a big part of your branding. It’s a really big part of your marketing. And it’s the first impression for most readers and buyers. That means you really need to test your book covers. Good book covers pop. They stand out. They make an impression. A good book cover […]