Book Marketing Stories

Seth Godin on Book Covers

In a blog post eight years ago, Seth Godin wrote In praise of a blank page. Here is what he had to say about book covers: “A friend just sent me a book he worked on. It’s a terrific book, but it has an astonishingly mediocre (if that’s possible) cover. I can just see how the cover […]

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To Sell More Books, Show Don’t Tell

Here is an excerpt from an email book promotion I received a few years back that did not get my click-through to buy the book. This book “is a remarkable testimony to the strength and perseverance of the human spirit. This true story will pull at the heartstrings of every American, and readers from everywhere.” Now, that […]

Interviews: How to Create Relationships with Key Media People

Would you like to know an effective way to create a real relationship with a top-tier media contact? It’s really quite simple. Just follow what Darrell Gurney, the Career Guy, did back in 2008. What was he doing? He was inviting top media people to answer questions via free teleseminars with his clients. In one teleseminar, he […]

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Book Marketing Q&A: Search Engine Optimization

Book Author Question Our book review website is way down in the search engine rankings for key terms such as “book review,” “get book reviews,” and “reviews of books.” I can’t even find us under those — must be way, way down. John’s Book Marketing Answer After talking with the author, I found out that their website […]