Book Marketing Stories

A Simple Two-Step Process for Selling Books and Seminars

In a short 7-minute interview with Jeff Walker, Dean Jackson reveals his simple 2-step process to sell high-end events with a single email or Facebook post. Dean regularly sells out his events (costing anywhere from $5,000 to $20,000). You can use these same two steps to sell books, webinars, workshops, memberships, services, coaching, and more, […]

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Super Bowl 2015 Commercial: Believe in Your Dreams!

Microsoft Super Bowl Commercial 2015: Estella’s Brilliant Bus A great story presented as a Super Bowl 2015 commercial. Believe in your dreams! Estella Pyfrom brings technology access to kids. Her Brilliant Bus, a mobile learning station, gives under-served communities access to the technology that will help them reach their potential. Microsoft Super Bowl Commercial 2015: Estella’s Brilliant […]

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10 Questions to Ask Before a Media Interivew

10 Questions to Ask: Your Media Interview Rights

Guest Post by Jeff Davidson You have many rights where the media is concerned. When a reporter (from either broadcast or print media) calls you for an interview, rather the other way around, there are 10 questions to ask: 1. What is the topic of the segment or show or feature? 2. When is the […]

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Buy Books for Girls in Bookstores

You know how people buy drinks for girls in bars? Why can’t people do that in bookstores? Like if I’m looking at a novel in an indie bookstore and someone walks up to me and strikes up a conversation and then offers to buy me the book. There’s a lot better chance of that working […]