Book Marketing Stories

The Unpodcast: Good Publicity and Bad Publicity

Here is an excerpt from The Unpodcast from Scott Stratten and Alison Kramer. If you like banter only, you can listen to the sections I cut out at the beginning and at the end. Topics from this Unpodcast include . . . [10:27.13] The story of the day [12:50.26] Why being awesome is not a […]

18 Questions to Ask Before Publishing Your Next Blog Post

Here are 18 questions to ask yourself before you post your next blog post: What is the main point of this post? Have I made it clearly? Have I written something useful? Have I written something unique? Has this post taken me closer or further away from my blog’s goals? Does this post reflect my […]

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Viral Marketing Rocks! Pinterest Rocks!

Dear fellow book authors and publishers . . . Viral marketing rocks! The problem is: It’s a bit like bottling lightening… seemingly impossible to do. UNLESS you have an environment that fosters, nurtures, and encourages sharing. That’s what Pinterest is all about and the reason I want you to listen in to this video replay… […]

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Elizabeth Bradley: How to Build a Thriving Social Media Platform

Navid Moazzez of The Lifestyle Architects interviews Elizabeth Bradley on How to Build a Thriving Social Media Platform. Elizabeth Bradley is British American freelance writer, photographer, and social media strategist currently living in Thailand. Key tip: If you’re not going to be active or engaged on a social media platform, you shouldn’t be there. If […]