Book Marketing Stories

New York Times Book Review

The New York Times Book People on Twitter

As I was browsing Twitter, I came across the people who cover books in The New York Times. I thought I’d share them here. This list has been updated as of 6/21/2019. If you want to learn more about how the book editors and reporters think at The New York Times, follow them, retweet their […]

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Social Media Strategy

Social Media Checklists: Some Examples

Here are a few links to blog posts that feature social media checklists. These checklists will help you carry out your social media marketing more quickly and effectively. http://offers.hubspot.com/hs-fs/hub/53/file-282460638-xls/offers/Social_Media_Publishing_Schedule_Template.xls — This Social Media Publishing Schedule Template is an Excel checklist you can download from HubSpot. http://infographicaday.com/social-media-checklist-daily-reminder — This Social Media Checklist feature three to six […]

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Mobile Marketing Stat of the Day: April 10, 2014

Mobile Marketing Stat of the Day iPhones and iPads accounted for half of all emails opened during the last half of 2013! 38% of iPhone users spend 15 seconds or more viewing each email message they opened. Android devices accounted for 14% of all emails opened during that same period (the last half of 2013). […]

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Mobile Marketing Stat of the Day: April 9, 2014

Mobile Marketing Stat of the Day Smartphone adoption in the U.S. has reached almost 50% of Americans. There are 160 million active mobile devices in the U.S. (smartphones and tablets). Source: MarketingLand — http://marketingland.com/mobile-world-mobile-equal-78561 How big is the market for mobile marketing? 160 million strong in the U.S. alone. Millions and millions more around the […]

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