Book Marketing Stories
Six Steps for Getting National Media Coverage
Guest post by L. Drew Gerber Getting national media coverage in top print, broadcast, or online media can boost your business in ways that are hard to imagine. A single placement in a glossy national magazine is worth tens of thousands of dollars – sometimes a lot more – and not just in the value […]
How to Make Your Book Dreams Come True
Here are a few inspirational messages to help you get through the hard times of marketing your books. And there will be hard times, just as there will be incredibly great times. You’ll never be brave if you don’t get hurt. You’ll never learn, if you don’t make mistakes. You’ll never be successful, if you […]
Are Ebook Sales Declining?
According to Terrance Finley, CEO of Books-A-Million, the low-hanging fruit of ebook sales have been plucked. As he notes: There’s nothing on the horizon from a technology perspective that leads us to conclude that there would be technology to push dramatically different consumption levels of digital books, and prices are already very low. So all […]
Book Publicity Is Not a Two-Week Event
Question: I am working on a story about different organizations and their observance months. In the story, I would like to discuss why some organizations are more well known than others. March, for example, is American Red Cross Month and National Kidney Month. But March is also known as National Eye Donor Month and is […]