Book Marketing Stories
Jennifer Miller: Innovative Ways to Market a Novel
Jennifer Miller’s debut novel, The Year of the Gadfly, was published by Houghton Mifflin Harcourt. And, yet, even with great reviews from The Washington Post and Glamour, her book didn’t generate blockbuster sales. Her publisher even produced a book trailer featuring Brian Williams, Andrea Mitchell, Dan Rather, Christiane Amanpour, and Sam Donaldson reading from her […]
Can a Bad Book Be Sold with a Good Marketing Plan?
Question: Can any book, no matter the content or quality of writing, be sold with your book marketing plans? John’s Answer: A bad book can’t be sold no matter how good the plan of action. You can sell a few copies of a bad book, but once the word gets out — and it always […]
Book Marketing Tip of the Week: 7 December 2012
John Kremer’s Book Marketing Tip of the Week December 7, 2012 – The Birthday of Plastics, Gramophone Day, Bizarre Behavior at the Post Office Day, Marshmallow Peeps Day, Instant Replay Day, Dock of the Bay Day, National Fire Safety Day, International Civil Aviation Day, Microwave Oven Birthday In this issue . . . – The […]
Infographic: The Wholesale Dollar Value of U.S. Book Sales
2011 book sales in the U.S. included $14 billion in trade book sales as well as $9.5 billion textbook sales and $3.3 billion professional and scholarly book sales. During 2011, ebooks accounted for $2.1 billion (about 30%) of adult fiction sales – and adult fiction sales represented 97% of all ebook sales. Source: BookStats 2012 […]