Book Marketing Stories

Ebook Publishing: The Best Deal for Book Authors and Novelists?

Author’s Question: Does selling rights to a novel make sense anymore? Or should I simply publish ebook editions of my new novel? Publishing ebooks may well be the best answer for any book author, fiction or nonfiction. #ebooks Click To Tweet John’s Answer: Novelists are starting to realize that signing deals with major book publishers […]

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How to Use Facebook Questions to Increase Social Comments

Many Facebook marketing gurus encourage you to ask questions as a way of engaging your fans. Dan Zarrella of HubSpot dug into 1.2 million posts from 10,000 of the most popular Facebook pages to uncover whether or not questions work on Facebook. Not only was he able to show that questions do increase comments, but […]

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Gary Vaynerchuk on Social Media’s Multiplier Effect

Gary Vaynerchuk, author of The Thank You Economy, talks about how to get a return on investment from your social media activities. He calls his approach customer service on the offense. In the past, word of mouth spread to a handful of people within a customer’s closest circle of friends and family. Now, customers are […]

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Viral Videos: 80 Videos Worth Modeling

Here are a number of recent blog posts that highlight videos worth taking a look at. These videos may help you create videos for your book or other project that people will actually want to view, share with their friends, and even pass along to strangers. 10 Adorable Videos of Animals Feeding Other Animals – […]