Book Marketing Stories
Gary Vaynerchuk on Social Media’s Multiplier Effect
Gary Vaynerchuk, author of The Thank You Economy, talks about how to get a return on investment from your social media activities. He calls his approach customer service on the offense. In the past, word of mouth spread to a handful of people within a customer’s closest circle of friends and family. Now, customers are […]
Viral Videos: 80 Videos Worth Modeling
Here are a number of recent blog posts that highlight videos worth taking a look at. These videos may help you create videos for your book or other project that people will actually want to view, share with their friends, and even pass along to strangers. 10 Adorable Videos of Animals Feeding Other Animals – […]
The Business of Writing: An Interview with Sharyn November
The following interview with Sharyn November, senior editor at Viking Children’s Books, is excerpted from a new book edited by Jennifer Lyons, The Business of Writing – Professional Advice on Proposals, Publishers, Contracts, and More for the Aspiring Writer. You can check out more about The Business of Writing on Amazon.com. JL: How do you find […]
Some Book Readers Are Very Dedicated
Some book readers are very dedicated (like the one above hanging off the side of a mountain). We need more such dedicated readers. Mashable called this the world’s scariest place to read a book. A Reddit user wrote that even with climbing bolts, the platform is still hanging off a sheer cliff. “My idea of […]