Book Marketing Stories

George R.R. Martin, author of Game of Thrones, on Reading: I have lived a thousand lives and I've loved a thousand loves. I've walked on distant worlds and seen the end of time. Because I read. #readers #reading

George R.R. Martin: On Reading

I have lived a thousand lives and I’ve loved a thousand loves. I’ve walked on distant worlds and seen the end of time. Because I read. — George R.R. Martin, author, Game of Thrones fantasy series I have lived a thousand lives and I’ve loved a thousand loves. I’ve walked on distant worlds and seen the […]

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Albus Dumbledore: On the Magic of Words

I’ve always prized myself on my ability to turn a phrase. Words are, in my not so humble opinion, our most inexhaustible source of magic, capable of both inflicting injury and remedying it. — Albus Dumbledore (of the Harry Potter series) As writers, we have great power to inspire as well as to destroy. Personally, […]

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Lee Iacocca: Aspire to Be a Teacher

In a completely rational society, the best of us would aspire to be teachers and the rest of us would have to settle for something less. — Lee Iacocca, automotive executive Note: All writers are teachers. That’s what we do when we education, inform, entertain, instruct, enlighten, inspire, and enchant via the books, reports, blog […]

Book Marketing Q&A: ISBN Numbers and Self-Publishing

Question: I am pondering publishing a book through Ingram Spark and would like the book in bookstores. When should you use ISBN numbers to self-publish? Answer: Every book you publish, whether self-published or done with a major publisher, should have a separate ISBN number. In fact, each version of the book you publisher should have […]