Book Marketing Stories

The New Cultural Norm: Buy Books for Strangers

You know how people buy drinks for girls in bars? Why can’t people do that in bookstores? Like if I’m looking at a novel in an indie bookstore and someone walks up to me and strikes up a conversation and then offers to buy me the novel. There’s a lot better chance of that working […]

Surprisingly that first rule of a fight is also the first rule of marketing: Always give more than you get. No matter what you are marketing, whether books, products, services, coaching, or even trinkets, that first rule still applies.

First Rule: Always Give More Than You Get

First rule of a fight: Always give more than you get. — Taken from Bite the Dust western movie Surprisingly that first rule of a fight is also the first rule of marketing: Always give more than you get. No matter what you are marketing, whether books, products, services, coaching, or even trinkets, that first […]

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Lazy is a very strong word. I like to call it selective participation. — Snoopy

Selective Participation: Find Something You Love to Do

Here are a few book marketing tips from Snoopy the dog, Dennis Quaid the actor, and a character in a TV series. Lazy is a very strong word. I like to call it selective participation. — Snoopy and Woodstock John’s book marketing tip: You can’t be lazy in marketing your books, but you can be selective […]

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Using Photofunia.com and Paint, I created these three social media images: one for Facebook and Twitter, one for Instagram, and one for Pinterest.

1001 Ways Billboard in Three Social Networks

Using Photofunia.com and Paint, I created these three social media images: one for Facebook, one for Instagram, and one for Pinterest. Enjoy! 1001 Ways Billboard for Facebook 1001 Ways Billboard for Instagram 1001 Ways Billboard for Pinterest Using Photofunia.com and Paint, I created these three social media images: one for Facebook and Twitter, one for […]