Author Tips

Seth Godin on How You Make People Feel

In a blog post many years ago, Seth Godin declared the following 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel. That’s a rule I have to practice more. Sometimes, in the hustle of day-to-day details, I forget the larger picture — which, in […]

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Dawn Ireland: Postcard Marketing for Books

Learn how to sell 10 to 20 books every week on Amazon.com. A simple #bookmarketing technique. Click To Tweet Guest post by Dawn Ireland, author of The Puppy Baby Book The Puppy Baby Book was published in 2000. In late 2000 I entered it into a competition and in early 2001 it was a finalist in […]

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Joe Bovino: Hosting a Book Launch Party

Guest post by Joe Bovino, author of Field Guide to Chicks of the United States It was now or never. My business partner and I had decided to throw a festive party at a swanky hotel bar in West Hollywood, CA to celebrate the launch of my first book, Field Guide to Chicks of the United States, […]

Bruce Berlin: Marketing a Political Book

Guest Post from Bruce Berlin, author of Breaking Big Money’s Grip on America I submitted my book, Breaking Big Money’s Grip on America, to independent reviewers to seek recognition that would help me market my book. Below are a few examples of the success I’ve had doing this. I regularly use these reviews to promote […]