What’s Hot? What Comes After Adult Coloring Books?

Adult coloring books have been the hottest thing in publishing for the past year. Even Walmart has a full free-standing display of them. Also, Michaels Craft Stores carry over 150 adult coloring book titles.

Five of Amazon’s top 50 bestsellers today are adult coloring books (very adult):

Release Your Anger: Midnight Edition: An Adult Coloring Book with 40 Swear Words to Color and Relax (#6)

Memos to Shitty People: A Delightful & Vulgar Adult Coloring Book (#10)

Calm the F*ck Down: An Irreverent Adult Coloring Book (#30)

Adult Coloring Book Designs: Stress Relief Coloring Book: Garden Designs, Mandalas, Animals, and Paisley Patterns (#42)

I Am Sick of This S**t: Swear and Relax (#45)

Adult Coloring Books

Yes, the adult coloring market is still strong, especially for swear words. But here are a few other trending topics that could replace what’s going on right now with adult coloring books:

1. Craft Kits — Creativity with a template. Crafting can also be as relaxing as coloring.

2. Crafting as Social Activity — Craft and art classes, crafting parties, online craft courses (such as CourseHorse.com).

3. Meditation and Mindfulness Books — As Alex Perruzzi, vice president of gift and product development at Barnes & Noble, has stated: meditation and mindfulness have become more popular. He notes, “Meditation has a lot of legs, and it’s growing every day.”

4. Personalized Planners — As Stephen Carlotti, executive vice president of marketing at Michaels Craft Stores, has pointed out: “Coloring books and planners have a lot of similarities. … People personalize planners. They’ll add stickers and embellishments.”

If you missed the boat on adult coloring books, you might one of the above markets now to catch the wave of interest.

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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