Author Tips

Book Marketing Tips: The Rule of Five

In my experience, the major error that new book authors make is that they stop too soon in promoting their books. Other things begin to pull for their attention and, soon, their book promotion efforts fall by the wayside. I’m going to give you a basic rule — a rule that forbids excuses, a rule […]

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Author Promotion: How Terry McMillan Got Her Bestselling Start

When Terry McMillan’s first novel Mama was published in 1987, her publisher only sent out press releases and review copies — their standard low-level effort for first-time authors. So Terry took the promotion into her own hands. She wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them […]

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Radio Publicity: How to Be a Good Talk Radio Guest

1. Don’t meander. One of the big no-no’s of being a good guest is meandering. Get to the point fast. Rarely will you answer any question with more than two or three sentences. If you do, you’ll lose the audience and your host. One of the big no-no’s of being a good radio/TV guest is […]

11 Useful Websites for Authors and Publishers

Here are 11 websites you might find useful as an author or publisher: Loads.in — Find out how long it takes your website to load. Pipl.com — A search engine for finding people. This can be useful when you are trying to track down people for testimonials, etc. PrintWhatYouLike.com — Print precisely what you want from […]