Book Marketing

Seth Godin: Harper Lee and Two Mythical Promises

The following is taken from an email of Seth Godin (reprinted by permission): Harper Lee is a legend and a genius. She’s also the exception that proves the rule, twice. Rule 1: Your book will not be beautifully edited, it will not be lovingly hand sold, it will not be taught in schools across the […]

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The 12 Commandments of Wealth

Here are W. Randall Jones’s 12 Commandments of Wealth. While they might not always make you rich, they are all worth noting and following. 1. Never seek money for money’s sake. 2. Find your perfect pitch. Discover your talent. 3. Be your own boss. 4. Get addicted to ambition. 5. Be early. Show up on […]

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I got rhythm. I got Enlightenment Is Sexy.

Enlightenment Is Sexy Is Everywhere!

I just love the way that my friend Valerie Gangas is incorporating her book cover into promotional images to promote the release of Enlightenment Is Sexy. Check out this image: I got rhythm. I got music. I got Enlightenment Is Sexy. Who could ask for anything more? I got rhythm. I got music. I got Enlightenment […]

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Jeff Davidson: Tools in Your Book Author Arsenal

Every budding author can employ a handful of standard written materials to support his or her overall marketing efforts. These include an author biography, news releases, articles, and fact sheets. A Current Author Bio A biography is not a resume. A resume is certainly useful for landing a new job or the preparation of proposals, […]