Book Marketing

What’s In It for Booksellers?

Question: What’s in it for booksellers? Over at The Book Marketing Network, I got the question, “What’s in it for booksellers?” In other words, why would bookstores buy any author’s book, especially one that is self-published? John’s Bookselling Response What’s in it for booksellers? Simple. Customers. That’s why they’ll carry your book. If you want […]

A Must Read For Book Authors Who Are Broke!

Guest Post by Stella Togo Do you ever wonder why so many people believe you can’t make money as a writer? The truth is that it’s never been easier than it is today to make six and seven figures as an author! The problem is that most people write books without considering the marketing side. […]

Celebrate National Poetry Month

April is National Poetry Month. To celebrate, why not post a new poem to your blog every single day of April. Celebrate poets. Celebrate poetry. Here’s an example of what you can do . . . Get ready, friends, because this year Black Lawrence Press is going all out to celebrate National Poetry Month. First […]

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How to Cultivate a Celebrity Author Image

Guest Post by Jeff Davidson Would you like to create a celebrity author image? Here are 7 ways you can cultivate your celebrity image as a book author: Get a Photo — Whenever you’re speaking on the same bill with a well-known politician, media personality, or other household name, hail any photographer in sight and […]