Book Marketing

Blogging Is an Incredible Platform for Book Authors

Check out this video I did with Corbett Barr a few years ago. Most of the info is still valuable to any book author who wants to establish an effective online presence for selling their books. Listen in on How to Start a Blog That Matters: Blogging Is an Incredible Platform for Book Authors who […]

YouTube vs. Pinterest: The Showdown

Question: What’s your opinion on using YouTube videos for marketing a book and website versus Pinterest? To me, Pinterest is much easier but YouTube seems promising for providing traffic longer. John’s Answer: Personally, I think these two social networks are the two best social media for helping authors sell books, get traffic, and build relationships. YouTube […]

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Facebook Has Made Some Big Changes – Will They Affect You?

Jeff Walker, the Product Launch King, recently produced a video asking a key question: Did Facebook Just Wreck Your Business? With Facebook now showing people friends and family posts but not business posts, your business on Facebook will have to involve paid ads. Note: You don’t own your social media assets: Facebook pages, YouTube videos, […]

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Seth Godin: Books Matter

Guest post by Seth Godin The shift is real and it’s forever (books by the numbers). Books and bookstores have been around for 500 years, and one thing the industry has improved is data gathering. By store, by genre, by format, by author — the data is there. Authors can ignore it in their quest […]