Book Marketing

Publicity Tips for Book Authors

What Do You Do for People? For Media? Below is an excerpt from a long-ago issue of Paul Hartunian’s Million Dollar Publicity Strategies ezine. I just read a brochure produced by an interior decorator. I now see why most of these people are starving. Here are the first two sentences I read in that brochure: “Hello […]

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Jeffrey Hedquist: Promoting Your Books the Storyteller Way

Guest post by Jeffrey Hedquist The following article is excerpted from my good friend and talented radio voice and commercial producer Jeffrey Hedquist’s monthly Radio Hed Lines newsletter. In writing and performing radio commercials, Jeffrey is adamant that you have to tell stories. The same is true for books! Here’s what he says: People love […]

Fred Gleeck: Writing Great Internet One-Page Sales Letters

In an issue of Fred Gleeck Insights ezine from many years ago, my friend Fred Gleeck provided an outline for a good Internet one-page sales letter that would work for books, reports, audios, videos, kits, home study courses, software, and other information products. Here it is: 1. Prehead 2. Headline 3. Posthead 4. Opening Line/Paragraph 5. Build […]

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Seth Godin: 5 Book Marketing Tips for Book Authors

Guest Post by Seth Godin (with comments from John Kremer) I get a fair number of notes from well respected, intelligent people who are embarking on their first nonfiction book project. They tend to ask very similar questions, so I thought I’d go ahead and put down my five big ideas in one place to […]