Book Marketing

Joe Bovino: Hosting a Book Launch Party

Guest post by Joe Bovino, author of Field Guide to Chicks of the United States It was now or never. My business partner and I had decided to throw a festive party at a swanky hotel bar in West Hollywood, CA to celebrate the launch of my first book, Field Guide to Chicks of the United States, […]

Passion: The Key Ingredient to Success

Get inspired with these passionate quotes. If you really had true passion for your idea, nothing would stop you. You wouldn’t wait for someone else to champion your idea. You would do it. You would climb the highest mountain if need be, so people would know about your idea. Or you would parachute into Windsor […]

Google Search Rankings: A Case History

For the past two months, while working for an author client, I’ve been designing and promoting a website on how wind turbines kill birds. The website, BirdsandBlades.com, promotes John Graves’s book, Broken Wing: Birds, Blades and Broken Promises. With two months of work, here are the results for Google searches (using an incognito search): #1, #2, […]

Business Quotations from Richard Branson

Here are a few business quotations from Richard Branson, billionaire founder of the Virgin Group. You can learn a lot from these simple business observations. I suspect that anything that is morally wrong is ultimately bad for business. — Richard Branson John’s Comment: It’s not a suspicion. It’s a reality. Anything morally wrong is bad […]